︎
Mark

Design III:
Introdution to Typography




FONT MANNERISMS


Helvetica by Lydia Somani Helvetica, Manipulate the Word to Emphasis Connotation. by Lydia Somani Helvetica, Apply the Word in Context. by Lydia Somani Helvetica with Hierarchy. Lydia Somani Avenir, Create an Image of the Word that Enhances its Meaning. Lydia Somani Avenir by Ann Ho Avenir, Manipulate teh Word to Emphasis Connotation. Ann Ho Avenir, Create an Image of the Word that Enhances its Meaning. Ann Ho Adobe Caslon, The Family Mannerisms, by Carmen Cordero Adobe Caslon, The Family Mannerisms, by Carmen Cordero Adobe Caslon, The Family Mannerisms, by Carmen Cordero

The Font Mannerism Portfolio is a project that I treat more as a series of exercises, to replace some of our more formal exercises that taught specific typography skills in isolation. The Mannerism Portfolio allows students to learn typographic principles and skills while conducting an in-depth study of one particular typeface through examination of its classification and history, character sets, styles, formal attributes, letterform anatomy features, and its contextual usage. I pair this with readings and discussions about connotative and denotative meaning as well as the study of historical type classifications, and type anatomy. I’ve noticed the project allows for deeper discussions and learning opportunities that did not always exist in the purely formal exercises used when I took over the course.


TROPE 

Baily Bourgeois, Museo Craft Beer Labels Ann Ho, Avenir & Times New Roman as Campaign Mailers Brandon Bittner, Clarendon as Beef Jerky Logan Perrin, Mrs. Eaves as Tea Packaging Logan Perrin, Mrs. Eaves as Tea Packaging Hannah Bloom, Univers as Eye Shadow Palette Hannah Bloom, Univers as Eye Shadow Palette Baily Bourgeois, Museo Craft Beer Labels Hannah Bloom, Univers as Eye Shadow Palette


This project, titled “Not a Type Specimen” asks students to identify a “typographic trope”, and then recreate the trope as a type specimen. This challenges students to think critically about how typography in our environments embody messages that send cultural signals through packaging, media, and just about anything that we consume in our society that includes language. The project forces students to understand the different types of roles that typography serves in these contexts, from branding and messaging about the product to informative information such as nutrition facts and barcode numbers.



ALBUM & LYRIC
ANIMATION 

Derek Schimmenti Gabi Stahley Gabi Stahley Gabi Stahley Paige Graff Zachary Faust Zachary Faust Tessa Peña Tessa Peña Charlotte Rymar


In this ever popular project, students are asked to redesign an LP package. After selecting an album, students are asked to listen carefully to the album and create a mind map based off themes that they find in the music. They then conduct typographic studies around these themes, then put it all together in the package. A recent addition to this project addresses hierarchy in motion, with a lyric animation. Students learn how to create basic animations using illustrator and photoshop. 


SYMPOSIUM POSTER
& WEBSITE

Gabi Stahley Tessa Peña Carmen Cordero

In this poster project, students work together in groups to concept a Symposium on a subject that they know little about. They are then required to pull content together using real leading experts in the field and their infomation. With all the content generated by the group, each student takes on their own design for a poster and website with this information. This introduces them to the typogrpahic problems that arise when dealing with informational text in both print and web formats.